Last night I had the privilege to keynote at Arizona Interactive Marketing Association’s August gathering. The topic I was asked to speak about was around community building from my past political background to my current life of building communities around consumer facing brands.
Too many people take Facebook advertising for granted. Over the past year I have had many friends and colleagues approach me and ask to buy me a cup of coffee and/or beer (I prefer whiskey, FYI) so I can walk them through their first Facebook ad and make sure they are doing it right.
There are many things about that request that puts me in a hard spot.
First, I like to help friends and colleagues. Second, I am an advocate of Facebook ads because I feel like it’s the best ROI on the web (paid media that is.) So I want to create more evangelists of this space. I love seeing lightbulbs go off when I coach friends and colleagues, so this is kinda like crack for me; unhealthy and addicting. Third, I hate sounding like a douche bag but this is kinda what I do for a living (digital marketing). So it is like asking a mechanic friend to tell you how to do fix your transmission, or a lawyer to “just look over” some documents for you. It puts me in a weird and uncomfortable spot. I want to help, but this advice costs money for my clients and its my livelihood. Why would I give my livelihood away for free? Here is a good article on this subject of giving away free advice to friends.
My solution is this: I am going to blog a lot about this. I know there are a lot of blogs on this subject already, but I am going to do it with my twist. I am going to balance the basics with some advanced tactics along the way. The goal is to inspire folks to test, tweak, and respond with live examples and results. Let us all learn from one another with live results. Also, as an added resource please subscribe to aimClear’s blog. I have had the privilege to work out of Marty’soffice a few years ago, and stay in touch with his entire crew. I thought I was pretty awesome at Facebook ads until they opened up a few new ways of thinking about this space. That said, they made a monster out of me and now I am always trying to push targeting to the limits that may include breaking Facebook. Also… buy his book!
This is my attempt at Facebook Ads 101 with some performance hacks. Some basics to kinda set the bar and understand why this is more than just running one ad and having me sit through one cup of coffee to tell you what could be done in order to get the most out of it. [Read more...]