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Amy’s Bakery – Kitchen Nightmare and the ongoing drama

My wife and I have been following crazy Amy B. since 2010′s Yelp experience. It was awesome to finally see the crazy actually captured on film in Gordon Ramsey’s Kitchen Nightmare this last weekend. I have put a clip of our first articles in the Phoenix New Times that broke the crazy on yelp to the ongoing social media fallout that hit the interwebs this week. For your entertainment, here is the latest web clips from Amy’s Baking Company:

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Facebook Ads: Performance 101

An example of what a few hacks & organization will get you. The best ROI on the web!

Too many people take Facebook ads for granted. Over the past year I have had many friends and colleagues approach me and ask to buy me a cup of coffee and/or beer (I prefer whiskey, FYI) so I can walk them through their first Facebook ad and make sure they are doing it right.

There are many things about that request that puts me in a hard spot.

First, I like to help friends and colleagues  Second, I am an advocate of Facebook ads because I feel like it’s the best ROI on the web (paid media that is.) So I want to create more evangelists of this space. I love seeing lightbulbs go off when I coach friends and colleagues, so this is kinda like crack for me; unhealthy and addicting. Third, I hate sounding like a douche bag but this is kinda what I do for a living (digital marketing). So it is like asking a mechanic friend to tell you how to do fix your transmission, or a lawyer to “just look over” some documents for you. It puts me in a weird and uncomfortable spot. I want to help, but this advice costs money for my clients and its my livelihood. Why would I give my livelihood away for free? Here is a good article on this subject of giving away free advice to friends.

My solution is this: I am going to blog a lot about this. I know there are a lot of blogs on this subject already, but I am going to do it with my twist. I am going to balance the basics with some advanced tactics along the way. The goal is to inspire folks to test, tweak, and respond with live examples and results. Let us all learn from one another with live results. Also, as an added resource please subscribe to aimClear’s blog. I have had the privilege to work out of Marty’s office a few years ago, and stay in touch with his entire crew. I thought I was pretty awesome at Facebook ads until they opened up a few new ways of thinking about this space. That said, they made a monster out of me and now I am always trying to push targeting to the limits that may include breaking Facebook. Also… buy his book!

This is my attempt at Facebook Ads 101 with some performance hacks. Some basics to kinda set the bar and understand why this is more than just running one ad and having me sit through one cup of coffee to tell you what could be done in order to get the most out of it.  Continue reading »

Hyper-Targeting Digital Ads: Facebook Wins

Facebook Ad Types (Photo credit: Search Influence)

Facebook is Disneyland for a marketer. And they just gave us more crack. Not only can we upload our email list and targeting via Custom Audiences, then clone them as “Lookalikes” we can now use 3rd party data (such as DMV records! Yeah… that!) to target our campaigns. Seriously… where on the internet does that type of hyper targeting happen?

Targeting DMV data files on Facebook

For auto, this is a huge gain. But here is the challenge. Now anyone with spend (and we know auto, both local and national) have digital spend to play with, have access to this data. So users, plan on seeing a lot more auto ads. The challenge is, what brand and/or agency is going to perfect this sooner than later? That is where the $$$ will go.

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New Site

Hola world!

An old project of mine called Voices of Arizona recently came under attack, and a virus was planted. Because I share the server with various past projects (New Media Policy, Tweet-Hunt, Branding Camp, Activating WOM, Beyond Sign Spinning, Politechs.tv, & Skrtch) all my sites became compromised. Because I have been busy at VVM, I have neglected all of these projects and my personal blog, I decided to just reboot my personal digital footprint.

I will, however be ore dedicated to sharing my journeys professionally and personally on here more frequently. For now, I wanted to update you with some personal news of our wonderful elopement to the woman of my dreams and my current restaurant and events review project. Also take a peek at the lovely project my wife is leading as well; Gluten-Free and Vegan living.

More soon. And more often

Paz,

Kev.