About Me

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I build community. I build successful community through understanding data, user behavior, and enhancing the activities within a community to nurture loyalty. In addition I focus on declared behavior within the social web and segment tribes based on intent (semantic marketing.)

My earliest experience with this approach was around political campaigns and voter data. Understanding voter behavior, building meaningful segments, and marketing strategies to those segments. I have evolved into the social web with this technique both within my own agency, for media companies like Gannett and now as the Community Architect for Voice Media Group (VMG), a chain of 13 city-specific websites (e.g., LA Weekly, Village Voice, Miami New Times, SFWeekly) and national blogs (e.g., Topless Robot.)

Previously I was the Managing Partner of Activating Word of Mouth, a social media digital agency with a national client list including personal branding for celebrities and international consumer brands. I have also served as a senior political campaign strategist to various federal campaigns including Presidential, and various nongovernmental organizations in Washington, D.C. and New York, NY.

Specialties:digital product development, product marketing, public relations, brand building, community organizing, management, marketing, Web 2.0, start-ups, semantic data, social web, engagement, facebook ads, PPC, SEO, mobile marketing, leadgen, demandgen, automated marketing, political consultant, field management, organizational management, grassroots development, and fundraising.

 

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