Transition

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For nearly two years now, I have had the privilege of working at GannettLocal. I started as a Marketing Manager focused on content marketing within social media to deliver leads for our SMB marketing team. I saw a lot of opportunity on how social can be leveraged for Gannett advertisers that focus on true ROI (lead gen.) With a great leader, Brad Robertson, and a great team (#gannettfamily) we began building social media marketing solutions that were affordable, and ROI focused. I took on the role as Director of Product Development. I led a team as we built products that they addressed the pain points of many small and medium sized businesses. We even got some nice shout outs by other social media friends on our marketing products.

The final test, was can we stay authentic with social, as we scale nationwide, and still deliver quality social voice. Can social (boutique) scale? Well the answer was talent driven. We have a team of amazing social media and digital marketing all stars in our Scottsdale, AZ office that now service accounts nationwide. They are hands on with the client, manage community brilliantly, and drive leads to our customers. I am proud to be a part of that team.

That is why this is hard for me to write.

Prior to GannettLocal, I was working within my own agency around activating word of mouth. My focus was to build community around brands. With GannettLocal, I was able to do that with a team, and with many clients. I have been given the opportunity to lead social strategy around a brand I grew up with, a brand I know well. The Village Voice Media is the parent company of The Phoenix New Times has asked me to help build their community and lead social strategy for all of their brands, products, and markets (13 markets.)

It is an opportunity to connect digital voice with news, events, culture, and local business. I can’t pass it up. I am excited about the next steps. What the folks have built over at the Village Voice Media is impressive. I am honored to be a part of the team.

I am humbled by these opportunities, friends, and the over all experience I have had at GannettLocal.

Thank you so much. You always know I am but a tweet away ;)

 

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  • http://twitter.com/_kaled Kaled

    I wish you nothing less than the best Kevin. Cheers to new chapters and continual success

  • http://twitter.com/sukhjit sukhjit

    Big congrats Kevin! I’m always so impressed by your work. 

  • Kspidel

    Thank you Sukhjit, as do you! Miss you! How are you?t

  • Janey Pearl

    Congratulations Kevin!! They are lucky to have you join their team!

  • http://kevinspidel.com kspidel

    Thank you Janey!

  • http://thomasknoll.info thomasknoll

    You, sir, are a badass. They are brilliant for grabbing you.

  • http://kevinspidel.com kspidel

    I <3 you too! Skype soon! Tungle coming your way!