A cool infographic looking at what happens in an internet minute, comparing last year (2013) to this years latests statistics. Did you know that there are now 11.6% more internet users now than 1 whole year ago?
(This was started at the outset of 2013 and never published. It was a late night therapy session for myself.) I decided what the hell. Let me just put it out there. So I dusted it off and am posting it in it’s raw, unedited, ranty self.)
It started with an image on my Facebook newsfeed. A friend and colleague of mine that I have known for years took a photo wearing Google Glass. It suddenly became very real for me. Yes, I have been reading about Google Glasses for over a year. I have seen all the demos. But suddenly seeing them in the wild kinda freaked me out. Why? Well it is how companies are collecting data and how that data is then available to advertisers which freak me out.
You see I am constantly defending marketers on Facebook as well as calling out the crappy ones. There is some incredible data you can use to target behavior. If you know how to. With every Like or every song you listen to that pipes into Facebook’s Open Graph, that is gold for us marketers. For us sociologically driven marketers, this social data gives us an insight to many sub-groups or cultural networks of behavior. For others, it gives advertisers with a credit card the ability to target randomly, literally and NASCAR up the Facebook experience with bad ads and link bait. That is my fear with Google Glass. Now data collection is on the eyes of those walking down the street and eating up tons of data for Google’s advertisers. This scares me to death. Not so much the tin-foil-hat in me (but there are privacy concerns there too.) But what this collection of data will lead too in the market place for advertisers. Are marketers as a whole mature enough (and responsable enough) to harness this data in a way that is meaningful and noninvasive?
I am having a Jerry Maguire “mission statement” moment for us digital marketers. Forgive me. But if you continue, just know you have been warned. Rant started.
For the tl;dr folks here is the gist:
- There are good marketers and there are bad marketers. The good are the ones that respect data, platforms, conversations, and influence and support one another. The bad are the link bait, spammy, fill-up-my-internet-with-junk, flash in a pan marketers. Those ruin platform data and opportunity for the good ones. We in the marketing world must begin calling out that crap and policing bad marketers protecting the web for the consumers or more intrusive data collection will be done.
- We love our data, but we don’t like big brother data being the cooperation giving all that data away to the biggest ad budgets.
- Further, taking leads off of saturated platforms and nurtrung them into a controlled environment where marketers can solve problems, provide pain relief, and help more will reshape and redefine marketing toward the better.
#AZIMA Presentation (8-22-13)
Last night I had the privilege to keynote at Arizona Interactive Marketing Association’s August gathering. The topic I was asked to speak about was around community building from my past political background to my current life of building communities around consumer facing brands.
— grid7 (@grid7) August 23, 2013
It was cathartic to state publicly how much I have left a lot of my political past behind me and feel more impactful building engaged communities around these consumer brands.
Here is my slideshow about soapboxes, segmentation, communication strategy in sub groups, and breaking down walls.
It is interesting. My career has gone from “selling” political candidates to American voters and “selling” passionate initiatives pushed by NGO‘s to global audiences of what is just and what is abuse to these days “selling” digital services to large national and regional consumer facing businesses. Well that is what many people say when they recap my career. I “market” these initiatives and services through out my years.
Here is the thing, I don’t think that I do. I don’t “sell” in my opinion. To be honest, I simply connect the dots. I get out of the way of the constant pushing of messaging in the market place and I observe. I listen to intent, I understand the audiences world view, and I connect the dots to that intent/action with compelling content they want. I unplug from my entire worldview of what I think is right and I observe what is true. Because you see, truth is not base on facts. It is based on observation. A person builds truths up based on their worldview. They hold onto these truths and apply them to everything they do. To understand their worldview and how to connect to your desired audience, you can not push forward and build campaigns based on your experience. You must throw away your assumptions and immerse yourself into your core audiences worldview. [Read more…]
Last week I had the opportunity to present on several panels at the Association of Alternative News 2013 Conference. Here is a nice video recap: