August 2013 – Present
Co-Founder & Director of Strategy
One of the Co-Founders and Managing Director of V Digital Services department for Voice Media Group. Within 5 years the agency saw 800% growth year-over-year. Services include SEO, Paid Media (PPC, Display, Social, etc.), Web Design, Social Media Marketing, Reputation Management, Programatic, Real Time Bidding and overall digital marketing. Currently we have built partnership with other alt-weeklies, radio and TV broadcast companies who are white labeling and reselling our services. Clients range from national wine and spirit campaigns to local brick and mortar shops.
Clients included: American Apparel, Bedmart, Fascinations, Live Nation / TicketMaster, Ovation Brands, Chevy, Anheuser-Busch and more.
December 2011 – August 2013
Director, Social Marketing; Director, Voice Places
Director of all social web and user generated content strategy within Voice Media Group's ecosystem of content. Voice Media Group owns New York Village Voice, LA Weekly, Phoenix New Times, Denver Westword, Houston Press, Dallas Observer, St. Louis RFT, Miami New Times, Minneapolis City Pages, OC Weekly & Broward/Palm Beach New Times, Topless Robot, and Toke of the Town. The collective VMG community is nearly 4 million community members (social and email.) By implementing Livefyre, opt-in automated marketing, and #demandgen content on social and email channels I was able to grow the active user base to over 6 million (monetizable) engaged re-marketers a day whom shared, linked, commented, and/or contributed to content.
In addition to Community Architect for Voice Media Group I am also leading the product development and business strategy for www.voiceplaces.com. A web service / mobile app that showcases professional and user generated reviews from local authorities including professional critics from all of our markets as well as partner publications. I managed a complete UX/UI redesign which launched in June 2013 focused around repurposing evergreen content (reviews of locations and events done by our city critics) around local search intent. Developed and managed key partnerships including an exclusive partnership syndicating all of Voice Places events into Foursquare.
I build brands. I also build talented teams to help build brands. Currently building Voice Media Group's Digital Agency team and managing great brands like Chevy, American Apparel, Cabo Wabo, 3 Amigo's Tequila, Village Voice, LA Weekly, Phoenix New Times, Denver Westword, Miami New Times, San Diego Reader, Tribune Broadcast, and hundreds of large local and small/medium sized businesses.
I have managed over $50 million in Paid Media campaigns over the last 7 years between Google, Facebook, Bing, Yahoo, Spotify, Pandora, and Ad Exchange networks. I have built and manages teams related to Search Engine Optimization, Social Media Marketing, Search Engine Marketing (Pay-Per-Click), email marketing automation, content marketing, web design, digital sales, and various other online marketing channels. With a background in voter file management/marketing during my political years, I approach marketing with psychographic segmentation and semantic data.
In essence, I am a social data geek and a revenue builder.
2001 - 2003
Northern Arizona University
Masters (Incomplete) & Professor - Public Administration
1998 – 2001
Arizona State University
B.A. In Political Science and Religious Studies